Fashion innovation and Marketing (1978)

If you're interested in fashion, merchandising, marketing, this is a great resource, It also provides an excellent view of trends in the late 1970s, as designers and stores vied for business. Written by Kathryn Moore Greenwood/ Mary Fox Murphy, it was published by MacMillan, and has 312, with laish illustrations. There is an index, and was printed in the United states.  

This is a book dealing with and extremely competitive business made up of an intricate network of small firms as well as giant conglomerates, all working together to produce, distribute and sell fashion.. It has Orange Cloth/vermillion Boards with rich medium green lettering. It is  marked not for resales. Great condition.